Conning: Life Insurance Sector Catching Up in Terms of Innovation

November 07, 2019

  • The life insurance industry is ripe with potential to deliver competitive advantage through innovation investment.
  • Innovation investment comes with risk, but companies will find it increasingly difficult to compete if they are not willing to innovate.

HARTFORD, CT, November 7, 2019Both internal and external pressures are weighing on the life insurance sector to drive innovation and technology adoption. Recent flat sales, a need to generate returns on capital and external pressures such as regulations, customer behaviors, and market dynamics, have forced life insurers to innovate, according to a new study by Conning.


“Improvements in customer and agent interfaces, automated underwriting, data mining and other techniques are starting to create changes in the life insurance industry,” said Terence Martin, a Director, Insurance Research at Conning. “Innovative products are favorable for continued growth, but in order to remain competitive, insurers are going to need to implement new technologies to be more engaged with their customers and deliver relevant products, while still controlling expenses and maintaining their financial stability.”


The Conning study, “InsurTech and Other Innovation Drivers:  Life Insurance Starts to Catch Up” examines the external and internal drivers of innovation, and how those drivers have resulted in new products, innovations in distribution, and internal processes. We examine how technology is enabling life insurers to improve their customer experience, and how insurers are looking to create a more wholistic relationship with their customers to broaden the appeal of their products. Finally, we look at the newest technologies still in development and how they may become disruptors.


“Emerging technology has the potential to become a total game changer,” said Steve Webersen, Head of Insurance Research at Conning. “Technology enables life insurers to reach customers in new ways and can remove some of the traditional stumbling blocks such as long and cumbersome underwriting processes.”


InsurTech and Other Innovation Drivers:  Life Insurance Starts to Catch Up is available for purchase from Conning by calling (888) 707-1177 or by clicking here. For more information on Conning studies, please visit


About Conning

Conning ( is a leading investment management firm with a long history of serving the insurance industry. Conning supports institutional investors, including pension plans, with investment solutions and asset management offerings, risk modeling software, and industry research. Founded in 1912, Conning has investment centers in Asia, Europe and North America.




Matt Sternat